This page is intended for anyone from a partner firm involved in or wanting to learn about the process for white labeled mobile apps.
The approach taken here is to
- reduce the administration and coordination required to release mobile apps between CQG and it’s partners
- increase efficiency during release cycles
- strike a balance between maximizing customer experience, partner firm requirements for a branded experience, and reduce time to market and costly custom development
Marketing and App Store Experience
Common name for the white labeled app is Trade Anywhere
- The app can be marketed as [Partner name] Trade Anywhere on your website
- Customers will click on the link on your website and it will take them to the Google/Apple app store, they will see Trade Anywhere, without partner branding in the store
Graphic Assets
App store badges and links
App Launch and Log on
In app branding
- On install, the the app icon and name of the app customers will see is Trade Anywhere
- Log on screen will show Trade Anywhere
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During log on:
- The app will show a splash screen with broker branding
- Default lists and settings are customized using CQG Desktop Profile Admin
- Once in app, customers will see partner branding in the main menu
Coordination and process
Branding is managed by creating a white label of the CQG Desktop platform.
Partners will coordinate with CQG's FCM Desk team (fcmdesk@cqg.com).
The white labeled mobile app receives graphics, colors, controlling the visibility of some functionality and symbol lists from the white labeled CQG Desktop. Updates can be managed by partner administrators.
Most partners want to provide customers with both a browser-based desktop experience as well as a mobile experience.
Consolidating management in this way helps maintain a consistent experience for customers and simplifies maintenance for partners and CQG.
Timeline
White labeling CQG Desktop can happen in as fast as a day, but can take several days or longer depending on clarity and coordination