CQG Brand Guidelines

The CQG Brand

Visible, tangible, intuitive. CQG has represented careful decision-making, quality, honesty, and innovation for more than 40 years. 

Clear, straight forward, intelligent.



Color palette

CQG Brand Colors

Red

PMS 187 Red
HEX: #b01c2e
RGB: 69/11/18
CMYK: 0/85/72/35
HSL: 353/73/40

Dark Gray

PMS Cool Gray 11
HEX: #53565a
RGB: 83/86/90
CMYK: 8/4/0/65
HSL: 215/4/34

Silver

PMS 877Silver
HEX: #a3a2a0
RGB: 163/162/160
CMYK: 3/1/0/44
HSL: 40/2/63

Black

Black
HEX: #000000
RGB: 0/0/0
CMYK: 60/60/60/100
HSL: 0/0/0


Typography

Clear and straightforward, or bold and loud — the CQG fonts styles allow a wide variety of scenarios and moods. The font styles establish a simple, clear heirarchy.

Print

Web

User Interface


Illustrations, photography, and other imagery


Photography

High-quality photos of CQG products, data, data-visualization.

Link to internal repository of photos

  
 

   

   

  


High-quality photos of cities with financial centers where CQG customers are.

Chicago

  


London

 


Shanghai

  


Icons

CQG uses a combination of fontawesome and custom icons.

 


Illustrations


Voice