CQG Brand Guidelines
The CQG Brand
Visible, tangible, intuitive. CQG has represented careful decision-making, quality, honesty, and innovation for more than 40 years.
Clear, straight forward, intelligent.
Logo and guidelines
Use logo in given brand colors.
In the case where brand colors won't show up well or in high enough contrast, use a solid white or solid black version of the logo.
- alter or apply effects
- use non-brand colors
- stretch or skew
Give a unit of clear space around the logo
Powered by CQG
For applications using CQG APIs and white labels of CQG software. The Powered by CQG logo should be sized where it is readable.
Usage over imagery
When using photography, place the logo over a section where the logo will be high contrast, or blur the photo.
Avoid using clip art or backgrounds that are too high contrast or busy where the logo becomes unreadable.
CQG Brand Colors
PMS 187 Red
PMS Cool Gray 11
Clear and straightforward, or bold and loud — the CQG fonts styles allow a wide variety of scenarios and moods. The font styles establish a simple, clear heirarchy.
Illustrations, photography, and other imagery
High-quality photos of CQG products, data, data-visualization.
Link to internal repository of photos
High-quality photos of cities with financial centers where CQG customers are.
CQG uses a combination of fontawesome and custom icons.